Building a Spectacular Spec Reel Pt 3
Written by jessel from on September 22nd, 2008 | 3 Commentscredit: Steven Fernandez
Having discussed the broader issues of Building a Spectacular Spec Reel in Part 1 and Part 2, we now get down to the nitty-gritty of putting together your spec reel.
If you’ve been following this series, you now should have a grand concept and genre of commercials you want to get into. You [...]
15 Artistically Awesome Advertisements
Written by jessel from on September 17th, 2008 | 0 CommentsDigging through the internet today I stumbled upon this list of 15 Most Artistically Awesome Advertisements. Now it’s certainly arguable if these are the greatest ads ever made but they’re definitely at the top of the list. The list is just one man’s opinion. But these are definitely ads I wouldn’t hesitate [...]
Building a Spectacular Spec Reel Pt 2
Written by jessel from on September 11th, 2008 | 3 Commentscredit: Steven Fernandez
Last week I posted Part 1 of the Building a Spectacular Spec Reel series. If you haven’t read that article, read it first. It will be the foundation for what follows in the next few articles in the series. In that article, I discussed two crucial factors in putting together [...]
Building a Spectacular Spec Reel Pt 1
Written by jessel from on September 5th, 2008 | 4 Commentscredit: Steven Fernandez
There is absolutely nothing more important to a commercial director’s career than a demo reel. Not education. Not connections (although this is important). And not experience.
A jaw-dropping reel will facilitate a director’s entry into the advertising world and keep him there. A demo reel serves as his [...]
Truth in Advertising?
Written by jessel from on September 1st, 2008 | 2 CommentsDon’t you ever wish you can just say what’s really on your mind? In advertising, we often have to be careful with what we say lest you offend a client or a colleague. I suppose this is true in any industry. But it’s more so in advertising since it’s all about image [...]
Tooting My Own Horn
Written by jessel from on August 26th, 2008 | 0 CommentsAllow me to toot my own horn here for a little bit.
This is a commercial I directed a couple of months ago for our local cable network, SkyCable. It has gotten significant airtime since it aired (the client owned the network afterall). The commercial has been praised by several members of [...]
The Funniest Video on YouTube
Written by jessel from on August 22nd, 2008 | 0 CommentsA fellow director friend of mine, AF Benaza, passed this along to me a few weeks ago. I’ve been wanting to post this since I almost busted a lung laughing at this video. Can’t wait for Episode 2.
Film and advertising people can definitely relate to this. When the proverbial [...]


